More sales from the traffic you already pay for.
This is where I started, and it’s still the fastest lever on most funnels. I find out exactly why visitors leave (analytics, heatmaps, session recordings), fix the page, and A/B test until the number moves. Doubling conversions is usually cheaper than doubling traffic.
- Businesses running Google or Meta ads
- Sites with traffic but few enquiries or sales
- Teams redesigning based on opinions, not data
If any of this sounds like your business…
If 100 people land on your page and 2 enquire, getting that to 3 is a 50% jump in leads, without spending another shilling on ads.
What I actually deliver.
Real, working things. Not a report that sits in your inbox.
CRO audit
Funnel data, heatmaps and recordings, turned into a ranked list of what’s stopping people buying.
Landing pages built for one job
Fast, mobile-first pages with one offer, one action and proof in the right places.
Message match
The ad, the headline and the offer finally say the same thing.
A/B testing programme
Headlines, offers, forms and layouts tested properly, with enough traffic to trust the result.
Form & checkout fixes
Fewer fields, clearer steps, WhatsApp and call options for people who’d rather talk.
Conversion tracking
Every enquiry, call and WhatsApp click tracked, so we know which change did what.
From first call to live.
Clear steps, clear dates. You always know what I’m doing this week and why.
Watch real visitors
Analytics and session recordings show where people hesitate, get confused and leave.
Hypotheses
A short list of changes, each with a reason and a number we expect to move.
Build and launch
New page or changes shipped with tracking, often as an A/B test against the old version.
Test, keep, repeat
Winners stay, losers go, and we move to the next biggest leak.
Here’s where I’ve done it before.
Real client accounts, real data. Click through for the full story, charts and all.
+47% conversions from the same ad spend
Google Ads were getting clicks but the landing page didn’t match the ad. A rebuilt, message-matched page, A/B tested against the old one, lifted conversions by 47%. The relationship has run since 2022.
+47% conversions vs the old page · A/B tested, not guessed
Read the case studyThe safari company Google forgot
Visibility had dropped 87% and nobody knew why. One end-to-end audit found the reasons, from broken canonicals to a hacked site to 68 enquiries nobody followed up. The first fixes went live the same week.
-87% Google visibility since January (diagnosed) · 0/44 package pages Google knew about
Read the case studyWhy hire me instead of an agency?
One person, whole funnel
No handoffs between a designer, a developer, an SEO and an automation freelancer. I see how each piece affects the next.
I build, not just advise
You don’t get a slide deck of recommendations. You get working pages, tracking and automations, live.
Judged on money
Every piece of work is tied to a number that matters: leads, sales, booked calls. If it doesn’t move, we change course.
Pick a starting point.
Fixed price, agreed before we start. You’ll get a straight number on the first call, not a range.
CRO audit
You want to know why your page isn’t converting.
- Funnel and recording analysis
- Ranked list of fixes
- Mock-ups of the top changes
- Walkthrough call
Landing page build
You need a page that turns ad clicks into leads.
- Copy, design and build
- Message-matched to your ads
- Tracking installed
- A/B test ready
Testing programme
You want conversion rates that keep going up.
- Monthly test roadmap
- Tests built and run
- Results you can trust
- Monthly report
“Mark is a skilled developer who will do everything possible to deliver the project on time, and I really appreciate that.
Before you ask…
How much traffic do I need for A/B testing?
For proper tests, a few hundred conversions a month helps. With less, I use recordings and before/after comparisons instead, and I’ll be honest about how sure we can be.
Do you design the pages too?
Yes. Copy, design and build. Pretty matters, but every design choice has a job to do.
Can you work on my existing site?
Yes. WordPress, Shopify, Odoo, Webflow or custom code. Often the fastest win is fixing the page you already have.
How long does a landing page take?
Usually one to two weeks from brief to live, including tracking.
Everything I do connects. Pick the piece you need, or let me find it.
Let’s talk about your numbers.
Tell me what you sell and where you think it’s going wrong. I’ll reply within one working day, and the first call is free. If I’m not the right person for it, I’ll tell you who is.