From fading on Google to 4× the clicks in a month.

Where they started

Kiboko Tours & Travel sells private and group safaris across East Africa. In early 2026 their website was quietly disappearing from Google. Fewer people saw it every month, and nobody knew why.

We looked at everything at once: 16 months of Search Console, a year of analytics, the site code and the booking database. The reasons were clear:

• Google was reading the wrong copies of the pages: 0 of 44 safari packages were known to Google
• The site had been hacked twice, and spam pages had taken over parts of it
• The homepage was slow and heavy on phones
• Enquiries arrived, but none were tracked, so nobody knew which marketing worked

What we did

• Fixed the settings that tell Google which page is the real one, and wrote proper titles for every safari package and blog post
• Closed the security holes and redirected the old spam paths
• Rebuilt the sitemap so Google can find every package
• Set up tracking for every enquiry, booking and WhatsApp tap
• Rebuilt the homepage around Kiboko’s own photos, with two clear paths: group safaris and private safaris
• Cleaned up the catalogue (44 overlapping safaris down to 19 clear ones) and added a proper destinations section

Beforeearly 2026

AfterOctober 2026

The results

The first fixes went live on 22 September. Within two weeks, Google started sending more people, and more of the people who saw Kiboko in search clicked through.

• 4× the Google clicks: 7 in all of August, 28 in the first 19 days of October
• Weekly impressions up 180%: from 166 a week in early September to 464 by mid-October
• 3× the click-through rate: 0.9% of searchers clicked in August, 2.9% in October
• Twice as high on Google: average position improved from 36 to 17
• Every enquiry now tracked back to where it came from

What’s next

Google is trusting the site again, and the trend is still going up. The next job is making it easier for visitors to reach a safari page from wherever they land, so more of this new traffic turns into bookings. We report the numbers every month.

Visit kibokotoursandtravel.com