Find where your money is leaking. Then plug it.
Most businesses don’t need more traffic. They need to stop losing the people who already showed up. I map your funnel from first click to money in the bank, put a real number on every stage, and fix the one stage costing you the most. Then I prove it moved.
- Service businesses and online stores already making sales
- Leads coming in by website, WhatsApp, calls or DMs
- Nobody can say exactly where deals die
If any of this sounds like your business…
Here’s the thing: it’s almost never the whole funnel that’s broken. It’s one stage. Find that one, and everything else gets cheaper.
What I actually deliver.
Real, working things. Not a report that sits in your inbox.
Funnel map
Every step from stranger to paying customer, drawn for how you actually sell: forms, WhatsApp, calls, checkout.
Baseline scorecard
A real number on every stage, pulled from GA4, Search Console, your CRM and your actual sales record.
The named bottleneck
One stage, in writing, with the evidence and what it’s costing you per month.
Fixes, shipped
Tracking, pages, automations, follow-up. Whatever the diagnosis calls for, built and live. Not a PDF of suggestions.
One-page monthly report
What changed, what moved, what it was worth, what’s next. Readable in two minutes.
Revenue truth
Analytics conversions and banked money are different numbers. I reconcile them with your sales side.
From first call to live.
Clear steps, clear dates. You always know what I’m doing this week and why.
Access and instrumentation
I get read access to everything (never passwords), install what’s missing and agree what a lead and a sale actually mean.
Baseline and diagnosis
The full funnel with real numbers, and the one stage I’m going after first.
First fix live
Built, shipped and tracked, so next month’s numbers can prove it worked or tell us it didn’t.
Pull, diagnose, fix, report
Same loop, every client, every month. Max three fixes at a time, so nothing turns into busywork.
Here’s where I’ve done it before.
Real client accounts, real data. Click through for the full story, charts and all.
The safari company Google forgot
Visibility had dropped 87% and nobody knew why. One end-to-end audit found the reasons, from broken canonicals to a hacked site to 68 enquiries nobody followed up. The first fixes went live the same week.
-87% Google visibility since January (diagnosed) · 0/44 package pages Google knew about
Read the case study+74% organic traffic in one month
A Nairobi hair care brand whose customers order on WhatsApp. I rebuilt all 30 pages for search, rewrote the catalogue, cleaned the data and set up tracking. Organic sessions jumped 74% in a month and the right visitors stayed.
+74% organic search sessions, Jul to Aug · 62% engagement rate, up from 47%
Read the case studyWhy hire me instead of an agency?
One person, whole funnel
No handoffs between a designer, a developer, an SEO and an automation freelancer. I see how each piece affects the next.
I build, not just advise
You don’t get a slide deck of recommendations. You get working pages, tracking and automations, live.
Judged on money
Every piece of work is tied to a number that matters: leads, sales, booked calls. If it doesn’t move, we change course.
Pick a starting point.
Fixed price, agreed before we start. You’ll get a straight number on the first call, not a range.
Funnel Audit
You want to know what’s broken before you commit.
- Full funnel map and baseline
- The named bottleneck with evidence
- Top 3 fixes ranked by revenue impact
- Walkthrough call
Monthly RevOps
You want someone to own the number, not just the tasks.
- Everything in the audit
- Fixes built and shipped every month
- Tracking and automations maintained
- One-page report + monthly call
Fractional Head of Growth
You want a senior operator inside your team.
- Owns the whole growth function
- Works with your team and vendors
- Weekly check-ins
- Board-ready reporting
“Mark is a skilled developer who will do everything possible to deliver the project on time, and I really appreciate that.
Before you ask…
What if our tracking is a mess, or was never set up?
That’s the normal case, not the exception. Month one is instrumentation: installing the measurement, defining conversions, filtering out spam and your own team’s visits. I say this up front so it never feels like a month of nothing.
How soon will I see results?
You’ll see the diagnosis in two weeks, and the first fix goes live in month one. Revenue movement depends on the stage: follow-up fixes can move numbers in days, SEO fixes take weeks. I’ll tell you which kind we’re dealing with before we start.
Do you replace my marketing team or agency?
No. I usually sit between them and sales, the part nobody owns. I can work alongside your people and hold everyone to the same scorecard.
What do you need from me?
Access (role-based, never passwords), an honest look at your sales numbers, and 30 minutes a month. That’s it.
Everything I do connects. Pick the piece you need, or let me find it.
Let’s talk about your numbers.
Tell me what you sell and where you think it’s going wrong. I’ll reply within one working day, and the first call is free. If I’m not the right person for it, I’ll tell you who is.