The situation
Snapshot Team Building Consultants is one of Kenya’s established corporate team building companies. They run Google Ads to reach HR and admin teams planning events. The ads were getting clicks. The landing page wasn’t turning enough of them into enquiries.
The problem was simple once you looked: the ad made one promise and the page talked about something else. People clicked expecting one thing, didn’t see it, and left.
What I did
- Built a new landing page matched to the Google Ads campaigns, so the ad, the headline and the offer finally said the same thing
- Set up Google Tag Manager with full event tracking, so every meaningful action is measured and attributed
- Ran an A/B test of the new page against the old one
The result
The new page beat the old one by 47% on conversions, from the same ad traffic. Same budget, nearly half as many leads again.
“Mark is a skilled developer who will do everything possible to deliver the project on time, and I really appreciate that.”Kalala Kamunzyu, Managing Director, Snapshot
Since then
That test turned into a relationship that’s run since 2022: ongoing Google Ads management, continuous CRO, internal web tools that simplified how their team handles event enquiries, and work for their sister brand, Snapshot Tours and Safaris. Today Snapshot is set up in my RevOps system with a lead-generation funnel tracked from search to booked event.